North Face tried to scam Wikipedia to get its products to the top of Google search - The Verge
Just A Car Guy: Leo Burnett, absolute legend in the advertising and marketing world. He was a client's dream, and purchased 100 shares of stock in every new client.
Leo Burnett had it right then and he has it right now.
The North Face Axes 'unethical' Wikipedia Product Placement Campaign By Leo Burnett | The Drum
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