What Brands Can Learn From Adidas's Marketing Strategy | Brand Vision
Adidas kicks off Olympic marketing
TGO Gyms and commercial sponsorship: adidas UK | The Great Outdoor Gym Company
Adidas backs Canadian Olympic Committee - SportsPro
Beijing Olympic Sponsorship Ads: Adidas "Impossible is Nothing" Runner
Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold | Campaign US
Adidas boosts Olympic sponsorship with Metro deal | Campaign US
Adidas appoints Stella McCartney for Olympics | Campaign US
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Why Adidas is re-evaluating its relationship with athletics
Brands get Olympic lift: Survey - Chinadaily.com.cn
List of Adidas sponsorships - Wikipedia
Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
£100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent
Adidas | dcmpb00033214
How damaging is an Adidas decision to pull its athletics sponsorship?
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
The Nike Adidas Puma Olympic Battle Will Have to Wait - Barron's
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
adidas Olympic Games Heritage
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Canadian Olympic champions among athletes to receive Adidas sponsorship ahead of Sochi 2014
