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How German immigrant who knew nothing about shoes started US Birkenstock craze after realizing they cured her chronic foot pain, with hippy health food stores the only place that would initially sell
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From frumpy sandal chic to mainstream appeal: will Birkenstock IPO be a perfect fit? | IPOs | The Guardian
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How Birkenstock's Arizonas Went From Being Sold Exclusively In Health-Food Stores To A Fashion Editor Staple | British Vogue
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